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1. Introduction​

RAI Tracker ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at raitracker.com (the "Website").
Please read this Privacy Policy carefully. By using the Website, you agree to the collection and use of information in accordance with this policy.
Please note: This Privacy Policy applies only to the Website. The collection and processing of data through the RAI Tracker platform itself is governed by a separate Data Processing Agreement or privacy terms within your subscription agreement.


2. Information We Collect

2.1 Information You Provide to Us

We collect information that you voluntarily provide when you:

  • Fill out contact forms on the Website

  • Send us emails or other communications

  • Sign up for newsletters or updates

  • Request product demonstrations or information

This may include:

  • Name

  • Email address

  • Company name and job title

  • Telephone number

  • Any other information you choose to provide in your message

2.2 Information You Provide to Us

When you visit the Website, we may automatically collect certain information about your device and browsing activity, including:

  • IP address

  • Browser type and version

  • Operating system

  • Pages you visit and time spent on those pages

  • Referring website addresses

  • Date and time of your visit

  • Device information (such as screen size and device type)

2.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to track activity on our Website and store certain information. Cookies are small data files stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you don't accept cookies, you may not be able to use some portions of our Website.
Types of cookies we use:

  • Essential Cookies: Required for the Website to function properly

  • Analytics Cookies: Help us understand how visitors interact with the Website by collecting and reporting information anonymously

  • Preference Cookies: Allow the Website to remember choices you make (such as language or region)

  • Marketing Cookies: Used to track visitors across websites to display relevant advertisements

You can manage your cookie preferences through your browser settings or by using our cookie consent tool (if applicable). 

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Communicate With You

  • Respond to your enquiries and requests

  • Send you information you've requested

  • Provide customer support

  • Send administrative information, such as updates to our terms or policies

3.2 To Improve Our Website

  • Understand how visitors use the Website

  • Analyse trends and user behaviour

  • Improve Website functionality and user experience

  • Troubleshoot technical issues

3.3 To Send Marketing Communications

  • Send you newsletters, promotional materials, and other information that may interest you (only with your consent where required by law)

  • Inform you about our services, events, and updates

You can opt out of receiving marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us directly.

3.4 For Legal and Security Purposes

  • Comply with legal obligations

  • Enforce our terms and conditions

  • Protect our rights, property, and safety, and that of our users and the public

  • Detect, prevent, and address fraud or security issues

4. Legal Basis for Processing (UK GDPR)

Under UK data protection law, we must have a legal basis to process your personal information. We rely on the following legal bases:

  • Consent: When you've given us clear consent to process your personal information for a specific purpose (such as receiving marketing emails)

  • Legitimate Interests: When we have a legitimate business interest that doesn't override your rights (such as improving our Website or responding to enquiries)

  • Legal Obligation: When we need to process your information to comply with the law

5. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

5.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

  • We may share your information with third-party service providers who perform services on our behalf, such as:

  • Website hosting providers

  • Analytics services (such as Google Analytics)

  • Email marketing platforms

  • Customer relationship management (CRM) systems

5.2 Business Transfers

If we're involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We'll notify you of any such change and how it affects your information.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (such as a court order or government request).

5.4 Protection of Rights

We may disclose your information when we believe it's necessary to:

  • Comply with legal obligations

  • Protect and defend our rights or property

  • Prevent or investigate possible wrongdoing

  • Protect the safety of users or the public

6. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from the laws of your country.
When we transfer your information internationally, we take appropriate safeguards to ensure your information remains protected, such as:

  • Standard contractual clauses approved by the UK Information Commissioner's Office

  • Ensuring the recipient country has adequate data protection laws

  • Other lawful transfer mechanisms 

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Typically:

  • Contact form submissions and enquiries: Retained for up to 2 years after your last interaction with us

  • Marketing communications: Retained until you unsubscribe or request deletion

  • Website analytics data: Retained in aggregated, anonymised form indefinitely

When we no longer need your information, we'll securely delete or anonymise it. 

8. Your Data Protection Rights

Under UK data protection law, you have the following rights:

8.1 Right of Access

You have the right to request copies of your personal information held by us.

8.2 Right to Rectification

You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

8.3 Right to Erasure

You have the right to request that we delete your personal information in certain circumstances.

8.4 Right to Restrict Processing

You have the right to request that we restrict the processing of your personal information in certain circumstances.

8.5 Right to Object

You have the right to object to our processing of your personal information in certain circumstances.

8.6 Right to Data Portability

You have the right to request that we transfer the information we've collected to another organisation, or directly to you, in certain circumstances.

8.7 Right to Withdraw Consent

If we're processing your information based on your consent, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the details in Section 13. We'll respond to your request within one month.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we've not handled your personal information properly. You can contact the ICO at:

9. Security of Your Information

We implement appropriate technical and organisational security measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS

  • Secure storage systems with access controls

  • Regular security assessments and updates

  • Staff training on data protection

However, please be aware that no security measures are perfect or impenetrable. We cannot guarantee the absolute security of your information.

10. Children's Privacy

Our Website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you're a parent or guardian and believe your child has provided us with personal information, please contact us, and we'll delete such information from our systems.

11. Third-Party Websites

Our Website may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites. We encourage you to review the privacy policy of any website you visit.


12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We'll notify you of any material changes by:

  • Posting the new Privacy Policy on this page

  • Updating the "Last Updated" date at the top of this policy

  • Sending you an email notification (if you've provided us with your email address)

We encourage you to review this Privacy Policy periodically to stay informed about how we're protecting your information.

Contact Us

If you have any questions about this Privacy Policy, want to exercise your data protection rights, or have concerns about how we handle your personal information, please contact us at:
 info@raitracker.com

By using the RAI Tracker website, you acknowledge that you've read and understood this Privacy Policy.

Email: [email protected]
Data Protection Officer (if applicable):
Email: [email protected]
For postal correspondence, you can write to us at: RAI Tracker
[Your registered business address]


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